PinnedImpossible is Nothing — bringing back adidas’ most iconic campaign with new purpose and meaningIn my role as the digital and social lead for adidas Global Brand Marketing we had the task to create a global moment and activation…Feb 23, 2023Feb 23, 2023
PinnedProject HardenProject Harden was the award-winning campaign that I helped develop as the social lead for adidas Basketball. The campaign was…Nov 1, 2017Nov 1, 2017
adidas NBA All-Star New OrleansThe 2017 All-Star game in New Orleans provided a unique set of constraints that led to a highly effective, insights driven marketing…Feb 17, 2023Feb 17, 2023
Dame 3 — All RiseThe campaign for Damian Lillard’s third signature shoe stands out from the rest of his launches — we leaned heavily towards emotive…Feb 15, 2023Feb 15, 2023
Virtual Basketball AssociationAs the head of marketing for the sports gaming startup, Fast Break Labs, our team brought to market the company’s first product, Virtual…Feb 11, 2023Feb 11, 2023
